But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. The findings will surprise many readers and, quite frankly, upset others.
To find the keys to greatness, Collins’s 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. You can read this before Good to Great: Why Some Companies Make the Leap… and Others Don’t PDF EPUB full Download at the bottom. Here is a quick description and cover image of book Good to Great: Why Some Companies Make the Leap… and Others Don’t written by James C. Brief Summary of Book: Good to Great: Why Some Companies Make the Leap… and Others Don’t by James C.
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